DATA COLLECTION
IMPORTANCE OF DATA COLLECTION IN EVENTAND EXPERIENTIALMARKETING In the past few years, there have been great advances in technology and digital developments that have contributed immensely to the breakthrough of experiential marketing. However, many companies are still a little skeptical about the use of experiential marketing (XM) due to the perceived difficulty of tracking the […]
EXPERIENTIAL MARKETING
WHAT IS EXPERIENTIAL MARKETING |DEFINITION, BENEFITS & MORE Marketing is a discipline that’s evolved a lot in the last few years and now more than ever its focus is intrinsically linked to the customer. The digital era continues to challenge traditional marketing to adapt to new technologies and the changes that these imply in the […]